THE MAISON

Unprecedented creations, a complete seaside universe, timeless models redesigned each season are the signature of the French maison.

Celebrating the 'Art of living on the beach' for 40 years, the designers eagerly unveil a wide range of beachwear pieces, considering the swimsuit as a key fashion accessory, and a great idea for travelling.

1985

1990

1996

2010

On the shores of the Mediterranean, Marseille is a city of contrasts and a multicultural melting pot. It was in this coastal city that the Pain de Sucre brand was born, a name that immediately conjures up the bay of Rio, with its endless beaches and dazzling colours, a longing for distant horizons and the promise of bold and free-spirited beachwear fashion.

Since its creation, people have been at the heart of its activity. Inspired by a family tradition of tailor artisans on the legendary 'Canebière' since the 1950s, the founders very early on imagined an ‘Art of living on the beach’ by conceptualising the swimming costume. Both bikinis and one-piece swimming costumes became key pieces in women’s wardrobes and took over the codes of ready-to-wear. They selected buttons, buckles, rivets, zips and cabochon gems from their elders’ drawers to adorn their models.

Completely self-taught and avant-garde in their approach to designing seaside clothing, they expanded their range with colourful, unique prints and matching beach outfits for every single woman: dresses, tunics, sarongs, caftans, trousers... Silhouettes crafted from quality materials and meticulously finished to create new series of summer outfits.

Success was immediate.

The birth of Pain de Sucre on the legendary Canebière

First great success with the summer ready-to-wear collection in colored silk

First ready-to-wear accessories on swimwear

Pain de Sucre innovates with corsetry ranges in precious and comfortable materials, creating the first printed lace

Introduction of the very first underwired bikinis, designed to liberate and sculpt the body

Bandol, opening of the first swimwear monobrand boutique

The very first children swimsuits of the maison

Unique jewelry pieces make their way to the beach, adorning exclusive swimwear

Since 1994, Pain de Sucre has been playing with dolls and decorating shop windows with its bespoke pin-ups...

First lingerie and ready-to-wear collection named Suggest. Birth of the second skin iconic lace. The 'under-and-over' style takes a new turn

Pain de Sucre is the first brand to embellish a bikini with rhinestones, taking jewelry swimwear to the next level, the ultimate chic

The first cut-out metal mini pin-up, a cult advertising object brought back in style

Pain de Sucre officially launches the ‘LITTLE’ range, mini bikinis for baby dolls aged 2 to 12, so they can finally match their mum or big sister...

Inspired by its customers, Pain de Sucre launches the “UnlimiteD” range for women with feminine curves.
A range of swimsuits available in + sizes up to D/E cup

Celebrating 30 years of Pain de Sucre

The Suggest collection expands with fishnet lace sensitive pieces that can be
layered to switch from the beach to the city...

Opening of the flagship store at 33 rue Tronchet Paris 8th

Celebrating 40 years of Pain de Sucre

Pain de Sucre is carried by over 650 multi-brand retailers worldwide, features corners in prestigious department stores, and operates around thirty boutiques. These boutiques are located in the heart of cosmopolitan cities and renowned seaside resorts such as Paris, Saint-Barthélemy, Monaco, Geneva, Cannes, and Saint-Tropez.

Pain de Sucre continues its global journey by embracing new opportunities. More beautiful stories to come...

Know-how

BEHIND THE DOORS OF THE MAISON WORKSHOPS

COMMITMENTS

ETHICAL AND ENVIRONMENTAL CONSCIOUSNESS